The emergence of the Coronavirus-led pandemic accelerated the growth of OTT services as people started to rely on subscription-based digital streaming platforms for their entertainment. Amongst other countries, India saw a huge boost in the subscriber count across OTT platforms. So, a recent media report took a look at the current OTT trends and how they would expand in the country in the coming years.
Other than these, the report also states that subtitles played a huge part in breaking the language barriers for content. As a result, Netflix saw a 400% increase in Korean content viewing on its platform, a 100% increase in kids programs, and a 250% increase in non-scripted content across the world.
